The slow ghosting
Daily replies in week one. Monday check-ins in week three. Then three weeks of silence and a Monday email: “ran into design challenges, need another sprint.”
60% of mid-project handoffs we see are from ghosted agencies
WordPress Builds · NYC
Most WordPress Builds Drag On For Six Months. Ours Ship in Two Weeks.
A Brooklyn team that quotes flat, ships fast, and hands you a WordPress site you actually own — no frankenstein themes, no ghosted Slack, no $12k invoice on a $5k quote.
240+ WordPress sites shipped since 2018
94% on-time launch rate
Flat-rate quotes — no surprise invoices
What Usually Goes Wrong
Three Things That Kill Agency Builds. We’ve Seen All of Them.
Eight years of taking over stalled WordPress projects taught us what the bad ones have in common. Here’s the shortlist.
The $5k quote that invoices $12k
“We had to integrate X.” “Stripe required custom work.” “Changes compound.” Every small ask turns into a change order no one described upfront.
2.4× avg. invoice vs. original quote on hourly-billed builds
The Frankenstein build
A random template plus 47 random plugins. After launch you discover nothing is compatible with anything else, documentation doesn’t exist, and the original dev won’t call you back.
40+ unreviewed plugins is the average on sites we inherit
None of this happens when you hire a senior NYC team on a flat-rate quote. See the packages →
Why It Ships Fast
Four Operational Rules. No Exceptions.
Two-week delivery isn’t a slogan — it’s a direct consequence of how we run every project. Break any of these four rules and the timeline stretches. We don’t break them.
The brief is the contract.
We don’t revise scope mid-build. Sign the brief on Day 1, we ship against it exactly. Mid-project changes get a separate written quote — never absorbed silently.
Components, not reinventions.
Eight years of WordPress work gave us a tested library for forms, carousels, galleries, checkouts, and integrations. We don’t rebuild the wheels — your build moves because ours doesn’t start from zero.
Staging goes up on Day 5.
Bugs get caught in week one, not week three. You’re reviewing a real preview link by end of the first week, not waiting for an email after the deadline slips.
One senior dev per project.
No junior handoffs, no offshore rotations. The NYC dev who scopes your brief on Monday is the same one who pushes the launch button two Fridays later. Faster decisions, zero miscommunications.
Every Package Ships With — Every Line Item, No Upcharges
Last 30 days across all projects — 12 launches on schedule · 0 scope surprises · 100% code handoff with documentation.
Package Catalog
Pick Your Line. Compare Side by Side.
Toggle between Template Customization and Custom Branded Design — or compare all six packages at once. Migration, installation, testing, and deployment are included on every plan.
Standard Launch
Template customization. We take a premium template and customize it to match your brand — responsive, fast, and ready to launch.
Was $1,079
$899
You save $180 · One-time
8 of 21 deliverables included
- Premium template licensing included
- Template customization matching your branding
- Professional UX/UI tuning
- Content setup — up to 6 pages
- Products configuration — up to 10
- 15 royalty-free premium images
- 100% responsive & mobile-friendly
- SSL & basic security setup
Business Growth
Template customization with SEO + speed optimization on top. We customize a premium template to compete in your market.
Was $1,799
$1,499
You save $300 · One-time
15 of 21 deliverables included
- Everything in Standard Launch, plus:
- Elaborate template customization
- Content setup — up to 10 pages
- Products configuration — up to 40
- SEO + speed optimization
- 45 royalty-free premium images
- Google Analytics & Search Console
- Google Business Profile setup
Full Template Pro
The deepest template customization we offer. CRM integration, advanced UX, and premium-grade polish on top of a ThemeForest template.
Was $2,999
$2,499
You save $500 · One-time
21 of 21 deliverables included
- Everything in Business Growth, plus:
- Deep template customization
- Advanced UX/UI tuning
- Content setup — up to 20 pages
- Products configuration — up to 70
- CRM system integration
- Priority NYC support team access
Custom Brand Launch
Fully custom WordPress theme designed for your brand from scratch — no template. Includes migration, installation, testing, and deployment.
Was $7,500
$5,000
You save $2,500 · One-time
10 of 29 deliverables included
- Fully custom WordPress theme built from scratch
- Custom brand identity integration
- Content setup — up to 10 pages
- Products configuration — up to 15
- Mobile-first responsive design
- Technical SEO foundation
- Content migration from your old site
- Installation & server configuration
- Full QA testing before go-live
- Staged deployment to production
Custom Brand Business
Fully custom theme + custom integrations for growing businesses. Migration, CRM wiring, full QA, and staged deployment included.
Was $14,000
$10,000
You save $4,000 · One-time
19 of 29 deliverables included
- Everything in Custom Brand Launch, plus:
- Complete brand system integration
- Content setup — up to 20 pages
- Advanced WooCommerce (up to 50 products)
- Custom post types + editorial workflows
- Technical + content SEO
- Core Web Vitals performance tuning
- Content migration + data import
- Custom integrations (CRM, email, analytics)
- Full QA + accessibility testing
Custom Brand Enterprise
Full custom build for enterprise and high-traffic businesses. Custom plugins, API integrations, and a dedicated NYC account manager on every sprint.
Was $20,000
$15,000
You save $5,000 · One-time
29 of 29 deliverables included
- Everything in Custom Brand Business, plus:
- Complete brand identity + design system
- Unlimited pages & content architecture
- Enterprise WooCommerce setup
- Custom plugin development
- Third-party API integrations
- Advanced analytics + event tracking
- Dedicated NYC account manager
- Full migration + team training
- Multi-environment deployment (staging + production)
- Priority security patching
Shipped & Ready
Every Site Launches Verified, Tracked & Indexed Across Every Platform That Matters.
Search engine verification, analytics, ad pixels, and rich-result eligibility — all configured the day we hand over keys. No half-finished setup wizards waiting on you Monday morning.
Google Ecosystem
11 toolsCrawl, indexing & site ownership verified
Search Console
Property claimed, sitemap submitted
Analytics (GA4)
Measurement ID live, events firing
Tag Manager
Container installed, triggers wired
Business Profile
Map listing verified & linked
Google Ads
Conversion tag + remarketing ready
AdSense
ads.txt valid, account linked
Google Trends
Brand & keyword watchlist seeded
PageSpeed Insights
Core Web Vitals green at launch
Lighthouse
Perf, a11y, SEO, best-practice pass
Rich Results Test
Schema validated & eligible
Bing & Microsoft
4 toolsBing Webmaster Tools
Ownership + sitemap submitted
Bing Places
Business listing claimed
Microsoft Clarity
Heatmaps & session replay on
Microsoft Advertising
UET tag live, conversions tracked
Yahoo
2 toolsYahoo Small Business
Directory + search listing live
Yahoo Native (Gemini)
Dot pixel installed, audience ready
All 17 platforms handed off with login credentials, verification complete, and first-week data already flowing. Zero “we’ll set that up later” emails.
How We Build
A Process, Not a Creative Black Box.
Every build runs through the same four-phase system. You see progress weekly, know what’s next, and never get surprised by an invoice.
Discovery & Scope
Day 1 kickoff call. We lock scope, pages, integrations, and deadlines in a shared brief you sign. That brief is the contract — nothing else bills.
Design & Customize
Template customization or custom theme design, done on staging. Two rounds of revisions included. Weekly preview link so you’re never waiting for an email.
Build & Integrate
WooCommerce, Stripe, analytics, CRM, email, shipping — every integration wired on staging. QA runs as we go, not at the end.
Deploy & Handoff
Staged production deploy, domain pointed, SSL confirmed, training call. You walk away with code, documentation, and admin access — no lock-in.
No mandatory check-in meetings on your calendar.
We don’t bake client follow-ups into the process — our weekly updates should be enough. If they’re not, request a status update any time and we’ll respond inside four business hours.
The Build Flow
Your Site Moves Through Seven Stages.
Every build follows the same path, whether we’re customizing your live site or launching from scratch. No step skipped. No step reordered.
-
01
Branch to our server
We clone your live site to our staging infrastructure. No existing site? We build from scratch on our servers, then migrate to yours at launch.
-
02
Full QA audit & fix
Before any design improvements: catalog every existing issue and resolve it. Broken forms, slow queries, stale plugins — fixed before we layer new work.
-
03
Design & customize
Brand colors, typography, components, custom theme work. All on staging with weekly preview links — you review as we build.
-
04
Smoke testing
End-to-end flow checks: signup, checkout, forms, payment gateway, search, admin. Every critical path walked by a human before go-live.
-
05
Code validation
Zero console errors. Lint pass clean. Accessibility basics verified. Core Web Vitals green. Production-ready before we touch DNS.
-
06
Secure APIs & auth
Every integration key rotated, admin accounts locked down, API endpoints hardened, firewall rules applied. Nothing leaves staging exposed.
-
07
Deploy to production
Staged push with a safety window. Domain pointed, SSL confirmed, monitoring on, backups verified. You watch the launch happen.
Your SEO juice, Domain Authority & Page Authority stay intact.
301 redirects on every moved URL, canonical tags preserved, XML sitemap regenerated and submitted to Google + Bing, robots.txt validated, schema markup carried over. Your organic rankings don’t drop because your site got better.
The Honest Comparison
You Have Four Options. Only One Ships on Time.
We don’t begrudge Fiverr or offshore shops — they fit some projects. Here’s the side-by-side so you can decide honestly.
Rising Interns · $150
Offshore Agency
MetropolitanHost
Flat-rate quote that doesn’t change
Rarely
NYC senior dev on your project
Weekly preview link, not emails
Sometimes
Staging environment + full QA
Maybe
Training + documented handoff
Timezone overlap with NYC business hours
Ongoing care plan available after launch
Rarely
Price starts at
$150
$2,500
$899
A rising intern on gig-work platforms is fine for a logo tweak. Offshore agencies work for some budgets. But when launch slipping or scope drifting costs you real money, you want a team in your timezone on a flat-rate quote. That’s us.
What You Get
Four Outcomes, Measured.
Not peace-of-mind copy. Specific, verifiable things a buyer gets in return for picking a package with us.
Ship in 2–6 Weeks
Templates launch in 2 weeks. Custom brand builds in 4–6. 94% land on or before the quoted date — and if we miss, you get free maintenance on top.
Code You Actually Own
No proprietary builder, no locked theme, no dependency on us after handoff. You get admin access, documentation, and the source. Switch devs anytime.
NYC Senior Devs on Every Project
No intern rotation, no offshore handoffs. The dev who scoped your project on day one is the one who pushes the launch button. Same Slack, same human.
The Quote Is the Price
What we quote on day one is what you pay on launch day. Scope changes are quoted in writing before work starts. Zero invoice surprises in the last 240 projects.
Project Timeline
From Sign-Off to Launch, Two Weeks.
Standard template customization flow. Custom brand builds follow the same rhythm, just compressed into 4–6 weeks with one additional design round.
Scope & sign-off
Kickoff call, pages locked, integrations confirmed, shared brief signed. That brief is the contract.
Design & customize
Template styled to your brand. Two rounds of revisions. Preview link pushed to you by Friday.
Build & integrate
Content migrated, integrations wired, QA runs in parallel. Staging pushed for final review.
Launch & handoff
Production deploy, domain pointed, SSL confirmed. Training call + documentation. You own it all.
FAQ
The Honest Answers.
Cost“Why $899 when rising-intern gigs go for $150?”
A $150 gig gets you a theme install and a contact form. We’re the team you call when launch slipping or scope drifting costs you real money: senior NYC devs, flat-rate quote, staging + QA, training handoff, code you own. Different job, different price.
Trust“Is the quote actually flat, or will it balloon?”
Flat. What we quote on day one is what you pay on launch day. Any scope change gets a new written quote before work starts — you sign or you don’t. Zero invoice surprises in the last 240 projects.
Scope“Can I supply my own designs or branding?”
Yes. Bring a Figma file, a brand book, or just a logo and color palette — we work with all of it. Custom Brand packages include a brand system if you don’t have one.
Ownership“Who owns the code at the end?”
You do. Full admin access, documented codebase, GitHub repo (if you want one), no proprietary lock-in. You can fire us after launch and keep the site. We’d rather keep you because the work is good.
Revisions“How many revisions are included?”
Two rounds of design revisions on every package (one extra round on Custom Brand). Functional bugs don’t count as revisions — those are always covered until launch. Additional rounds get quoted upfront.
Risk“What if launch slips?”
If the launch date we quoted slips because of us, you get the overrun time on maintenance at no charge. This has triggered three times in eight years — each time we covered it in writing.
Aftercare“Do you do post-launch maintenance?”
Yes — optional but highly recommended. Monthly care plans from $300/mo cover updates, security, backups, content edits, and SEO. Most clients move onto one the week after launch.
Speed“How fast can we start?”
Scope today, kickoff call tomorrow, design on staging by end of week one. Launch inside two weeks for templates, four to six for custom brands. Slots fill a week ahead — message us before you commit.
One Last Thing
Your Next Site Launches in Two Weeks. Or It Drags For Six Months.
Pick a package today. Scope the build tomorrow. Launch the week after next. Flat quote, NYC team, code you own.
240+ NYC sites shipped · 94% on-time launches · Flat-rate quotes · Code you own