Custom Brand Design · Custom · Essential

Custom Brand Launch

Fully custom WordPress theme designed for your brand from scratch — no template. Includes migration, installation, testing, and deployment.

  • Fully custom WordPress theme built from scratch
  • Custom brand identity integration
  • Content setup — up to 10 pages
  • Products configuration — up to 15
  • Mobile-first responsive design

5 more deliverables · see the full list ↓

Kickoff within 1 business day NYC studio · est. 2016 Fixed scope, no surprises
Custom Brand Design · 3 tiers

Pick the Custom Brand tier that fits.

Three custom-build tiers for different scope and complexity. The current product is highlighted. Upgrade is just the price difference — no restart, no penalty.

Custom · Essential

Custom Brand Launch

Fully custom WordPress theme designed for your brand from scratch — no template. Includes migration, installation, testing, and deployment.

Was $7,500

$5,000

You save $2,500 · One-time

10 of 29 deliverables included

  • Fully custom WordPress theme built from scratch
  • Custom brand identity integration
  • Content setup — up to 10 pages
  • Products configuration — up to 15
  • Mobile-first responsive design
  • Technical SEO foundation
  • Content migration from your old site
  • Installation & server configuration
  • Full QA testing before go-live
  • Staged deployment to production
Best for Business

Custom Brand Business

Fully custom theme + custom integrations for growing businesses. Migration, CRM wiring, full QA, and staged deployment included.

Was $14,000

$10,000

You save $4,000 · One-time

19 of 29 deliverables included

  • Everything in Custom Brand Launch, plus:
  • Complete brand system integration
  • Content setup — up to 20 pages
  • Advanced WooCommerce (up to 50 products)
  • Custom post types + editorial workflows
  • Technical + content SEO
  • Core Web Vitals performance tuning
  • Content migration + data import
  • Custom integrations (CRM, email, analytics)
  • Full QA + accessibility testing
Custom · Enterprise

Custom Brand Enterprise

Full custom build for enterprise and high-traffic businesses. Custom plugins, API integrations, and a dedicated NYC account manager on every sprint.

Was $20,000

$15,000

You save $5,000 · One-time

29 of 29 deliverables included

  • Everything in Custom Brand Business, plus:
  • Complete brand identity + design system
  • Unlimited pages & content architecture
  • Enterprise WooCommerce setup
  • Custom plugin development
  • Third-party API integrations
  • Advanced analytics + event tracking
  • Dedicated NYC account manager
  • Full migration + team training
  • Multi-environment deployment (staging + production)
  • Priority security patching
Process · clean handoff

From order to live site.

Every package follows the same rhythm. Brief, design, build, launch. Exact dates locked at the kickoff call.

01

Order & kickoff

Pay once, then a 30-minute discovery call within 1 business day. Brand, content, scope, and timeline locked in writing before any design work starts.

02

Design review

Custom design pass produced from your brand brief — real working pages, not mockups. Two revision rounds during this phase before build starts.

03

Build & configure

Pages, products, forms, SEO baseline, schema, analytics, Core Web Vitals — everything wired and tested on staging before you see it.

04

Launch & handoff

Domain, SSL, final QA, production deploy. Loom walkthrough of the admin. Short fix window for in-scope issues. Clean handoff doc with what changed and where.

How we compare · honest version

$5,000 vs three other ways to build it.

Four common ways to get a fully custom WordPress site shipped. Here's the honest comparison.

What you're buyingMetropolitanHostDIYFreelancerAgency
Time to launch~2 weeks40-80 hrs of your time4-8 weeks8-16 weeks
Total cost$5,000 fixedYour time + tooling~ same to 2× higher2-5× higher
Scope contractFixed list, in writingn/aVariableStatement of work
Code ownership at handoffYours · documentedYours · undocumentedYours · variable docsYours · contract-bound
FAQ · the 6 we always get

Questions we always get.

If your question isn't here, the studio answers live chat in under 2 hours during NYC business hours.

Open live chat
A fully custom WordPress theme designed for your brand from scratch — no template — plus everything in the deliverables list above. Hosting and domain are not included; bring your own (any provider).
Typical build is around 2 weeks from kickoff. Exact timeline is confirmed in writing at the kickoff call so both sides agree on milestones before any design work starts. If we slip the agreed deadline, the project pricing is renegotiated — no surprise charges, no quiet delays.
Each additional page or product is quoted in writing before any extra work starts. You can also upgrade to a higher tier and pay only the price difference — no penalty, no restart. The full tier ladder is shown in the comparison section above.
You do. Full admin access, full code ownership. You can move hosts, switch developers, or hand the site to your in-house team at any time without any licensing or escrow lock-in.
There is a short post-handoff fix window for in-scope issues. After that, ongoing support and updates move to a separate monthly maintenance plan — predictable pricing, same NYC team, no per-ticket billing.
Fixed. The deliverables list above is the full scope at the price shown. Anything outside that scope is quoted in writing before we start it — never billed retroactively, never invoiced as a surprise.
Ready when you are

Order Custom Brand Launch, kickoff this week.

Kickoff call within 1 business day · ~2-week build · fixed scope · NYC studio team

Custom Brand Launch
$5,000 · Custom build