This fashion shop opt-in landing page template is one HTML5 page with one goal. Pastella is a soft, pastel one-page opt-in landing page for women’s fashion shops and online boutiques that grow their list with a first-order discount.

Every call to action leads to one goal – a sign-up for ten percent off the first order – through a short account sign-up on its own photo band, the welcome code shown with it. Pastel basics, a tape measure that sizes everywhere, new in week by week, bags and accessories and the customers’ words give every visitor a reason to join.

Soft mint, blush, peach and lilac grounds, Red Hat Display capitals and one peony accent keep it light and friendly. The header is a set of anchor tabs that glide to each section and light up as you scroll. Also, the page ships with light and dark mode, right-to-left support and WebGL layers.

In short, every section on the page leads to that one action. Also, the contact form works out of the box, so you can launch as soon as your content is in.

Fashion Shop Opt-in Landing Page: One Page, Built To Convert

• Hero Slider: First, elegant slides with three looks beneath them and their prices.
• Pricing: Then, pastel basics with prices, fits, ratings and a category list.
• Measured Once, Sized Everywhere: Next, a tape measure wraps the dress form as you scroll and the size follows for each fit.
• Call To Action: After that, new in, week by week – a parallax photo band with Get Ten Percent Off.
• Bags And Accessories: Also, with their prices and ratings.
• Video Band: Then, order now, try it on today – the boutiques open now and a video popup.
• Questions: Next, dispatch, click and collect, sizes and returns.
• Testimonials: In addition, what customers say, with the review score.
• Get Ten Percent Off: After that, the sign-up on its photo band, with the welcome code.
• Contact: Finally, a working contact form and a Google map.

Fashion Shop Opt-in Landing Page Features

• One-page opt-in landing with a single goal: ten percent off the first order
• Anchor-tab header with smooth scrolling and a scroll-spy that marks the current section, mirrored in the mobile menu
• Light and dark mode on one switch, remembered between visits, with no flash on load
• Right-to-left stylesheets and a flag language picker that turns the page around (Bootstrap RTL included)
• WebGL tulle layers on the pastel bands, and a 2D garment morph in the footer, all tinted by CSS variables
• Real shop logic from one data block: size per fit from three measurements, size runs, the dispatch clock and the boutiques open now
• A Fold Up preloader, Hanger Settle reveals that hang cards and photos from their top edge and let them swing to rest, and size runs on card hover
• Hero slider, product sliders, parallax photo band, video popup, quick view
• prefers-reduced-motion support for accessibility
• CSS-variable design tokens for both themes
• Working PHP form handler with optional invisible reCAPTCHA v3
• Font Awesome Free loaded locally, plus line icons in two inks
• Fully responsive with a desktop-first breakpoint system and wide-screen layouts
• W3C valid, zero console errors
• Well-commented code with a numbered CSS table of contents and JS index

Before You Buy

First, open the live demo and scroll the whole page. Then, check it on your phone. Finally, compare the sections above with the action you need.

Credits

Bootstrap 5.3, jQuery 3.7.1, Swiper 11, GSAP 3 with ScrollTrigger, Fancybox 3.5, Font Awesome Free, RTLCSS, Google Fonts (Red Hat Display, Roboto).

Note

All images are used for preview purposes only and are not included in the download package – they are replaced with neutral placeholders. The logo files, the drawings (dress form, gift card grounds, hanger), the icons and the language flags are included.

Browse more Fashion & Apparel landing pages, or the multi-page Fashion & Apparel website templates.